Women labelled ‘33% OFF’ in campaign exposing pension gap
Culture Index
Score Breakdown
Relevance
9/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Pregnant Then Screwed, a UK charity campaigning against discrimination faced by mothers, is putting giant neon “33% OFF” labels on women to highlight the pension gap between men and women. ‘Thanks for your service*’ borrows the visual language of clearance sales to make a point about how society values mothers. The charity says women end […]
