WNBA Superstar Kelsey Plum Officially Signs With Adidas Basketball
Culture Index
Score Breakdown
Relevance
11/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
9/15
5-Axis Cultural Radar
SummaryWNBA champion and Olympic gold medalist Kelsey Plum has officially signed an endorsement partnership with adidas BasketballThe high-profile signing follows Plum's recent corporate departure from her previous sponsor, Under ArmourWhile dedicated product plans remain unannounced, Plum recently starred alongside Anthony Edwards in a new brand campaignadidas Basketball has officially expanded i
