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With the World Cup around the corner, media buyers expect streaming prices to soar

Digiday 13 April 2026 4h ago
With the World Cup around the corner, media buyers expect streaming prices to soar
57
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.
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