With no team in World Cup, China fans root for Ronaldo, Messi … and a referee
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
On a sunny day in Brooklyn’s Dumbo neighbourhood, punters piled into the fifth floor of Time Out Market to Portugal House – part food court, part bar, full-blown World Cup party. The room was awash with Portuguese team jerseys, filled with fans sipping cold beer and soft drinks, proudly singing Portugal’s national anthem before their match against DR Congo. “Hopefully, one day I can sing the Chine
