With Neon Rebels, Maisonette is Taking On the Tween Market
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Today, kidswear retailer Maisonette launches its new teen boutique Neon Rebels, in a bid to capture the tween fashion white space by catering to both kids and parents
