With Central Asia rising, John Lee’s visit was well timed
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
In their 2022 book Sinostan, Raffaello Pantucci and Alexandros Petersen saw Central Asia as China’s “inadvertent empire”. If that is true – and the five-country region embracing Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan (informally called the C5) certainly sits at the heart of China’s Belt and Road Initiative – then Beijing could not have chosen a less noticed corner of the w
