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With AI ad tools expanding, Meta courts agencies while reshaping their role

Digiday 25 June 2026 3h ago
With AI ad tools expanding, Meta courts agencies while reshaping their role
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
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