Wireless Festival Loses Diageo and Rockstar Energy Sponsorships Over Kanye West Booking
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
After Pepsi pulled out of the London event, Rockstar Energy and the company behind Guinness, Crown Royal, Smirnoff, Ketel One, and more followed suit
