WIND AND SEA x PlayStation Embrace Dual Personas for Their Second Collab
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
SummaryWIND AND SEA and PlayStation linked up for a second capsule, embracing the duality between the PS1 and PS5 erasThe campaign stars Ran Isii, embodying the "User 1" and "User 2" personas, sportin
