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Williams-Sonoma AI assistants drive customer engagement — and conversions

Retail Dive 02 September 2026 7h ago
Williams-Sonoma AI assistants drive customer engagement — and conversions
58
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.
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