William Zabka Trades the Dojo for the Garage for Midas’ 70th Anniversary Campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
If you grew up on crane kicks and dojo rivalries, William Zabka doesn’t need much introduction. The Cobra Kai and The Karate Kid star is stepping into a new arena, trading martial arts mats for motor oil as the face of Midas. Nostalgic, yet unexpectedly on-brand, Zabka fronts the company’s 70th anniversary campaign, “Midas Is the Best,” leaning into the same disciplined cool that made him a cultur
