Wieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideas
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Ana Balarin, joint chief creative officer at Wieden & Kennedy London, spoke on a panel at Campaign House in Cannes alongside Kate Stanners, CCO international at Edelman, and Keka Morelle, CCO at Ogilvy Latam.
