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Why Zapier put its CMO in charge of AI adoption—and what marketing leaders can learn from it

Ad Age 05 August 2026 13h ago
Why Zapier put its CMO in charge of AI adoption—and what marketing leaders can learn from it
58
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departments’ worth.
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