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Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development

Digiday 22 May 2026 4h ago
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Agents are merely the latest technology to earn the dubious distinction.
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