Why would Filipinos holiday at home if abroad is cheaper?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Earlier this year, a screenshot of a domestic airfare went viral in the Philippines for all the wrong reasons. The flight was from Manila to Batanes, the country’s remote northern tip. The price: 27,000 pesos (US$440) – enough to fly to Taipei or Hanoi, check into a decent hotel and still have money for dinner. That disconnect sits awkwardly alongside Manila’s latest effort to rev up domestic trav

