Why Would Fashion Ever Ban Sheep Wool?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Having moved the needle on fur and leather, Peta protestors are now calling on fashion to phase out sheep wool from clothing. But questions remain over whether the industry could — and should — do so.

