Why Woolworths and Coles are now selling thousands more ‘own brand’ products
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Recent reports show Woolworths and Coles are managing to hold smaller competitors at bay – in part by adopting a strategy from their rival, Aldi.
