Why TikTok’s comments section is driving the majority of first purchases right now
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
TikTok Shop’s health and beauty sales are up 84% year-over-year with around one in 10 Americans having made a purchase through the social-meets-shopping app since its 2023 e-commerce launch, according to Nielsen IQ. To find out what’s working for beauty and wellness brands now, Glossy sat down with exec Donte Murry to unpack the latest strategies implemented by the brands leading the platform’s ru
