Why this Ulta K-beauty bestseller is enlisting the undead to market its new moisturizer
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
What do zombies have to do with skincare? The K-beauty brand Peach & Lily is making connection with its latest moisturizer—and rolling it out with a marketing campaign straight out of a George Romero movie. Peach & Lily’s Advanced Rebound Bioglow Zombie Cream is designed to target “zombie cells” that can contribute to visible signs of aging. The $59 cream launches July 27 on the brand’s website an
