Why The Tour de France Route Is Different Every Single Year
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
As I spend the early part of the summer talking about the Tour de France with normal people (read: non-cycling fans), there's one thing that catches almost everyone off guard. I will outline the route and they'll say something like "What do you mean it starts in Barcelona?" as they adopt an expression that I imagine conveys skepticism about whether I know Barcelona is not in France, or that Louis
