Why the NFL is painting a giant mural on the end zones of this football field
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
Jammie Holmes’s Untitled (2024) is a painting that explores the fleeting nature of beauty and success through the depiction of a child emerging from morning glory flowers. As I write this, a giant version of the work, which has been painstakingly hand-painted onto strips of football field turf, is on a plane flying from New York City to Paris. Jammie Holmes, Untitled , 2024 [Image: Courtesy NFL] T
