Why the Mutti tomato tin is more than just food – it's ‘summer in a can’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
In his last instalment of ‘Objectify’, architect Carlo Ratti turns his attention to an Italian kitchen staple – the Mutti tomato tin, and how its gleaming red-and-gold packaging came to be
