Why the founder of David protein bars says controversy can be good for business
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal discusses building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. But can controversy—even the manufactured kind—be a net positive for a
