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Why the audience should always be the strategy

Ad Age 09 July 2026 9h ago
Why the audience should always be the strategy
57
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
0/15
Depth
4/15
Relevance Freshness Authority Brand Depth
As marketing more fully embraces AI, the brands that best understand their audiences and build strategy around them will else from there.
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