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Why Reach Beats Creative: Angela Voss and Dale Harrison on the Marketing Math That Matters

Adweek 22 October 2026 15h ago
Why Reach Beats Creative: Angela Voss and Dale Harrison on the Marketing Math That Matters
60
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
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