Why publishers are betting on video to counter AI search
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
10/15
5-Axis Cultural Radar
Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable. Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now […]
