Why prawn welfare became the supply chain issue supermarkets could no longer ignore
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
3/15
5-Axis Cultural Radar
For years, prawn welfare sat low on the list of supermarket priorities. Even as retailers sharpened animal welfare standards on chicken, eggs and beef, one of the UK’s most widely eaten farmed animals remained largely overlooked.


