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Why marketers must rethink loyalty as AI reshapes consumer connections

Marketing Dive 04 June 2026 6h ago
Why marketers must rethink loyalty as AI reshapes consumer connections
55
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
Relevance Freshness Authority Brand Depth
New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.
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