Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
