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Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore

Digiday 22 April 2026 8h ago
Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
77
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Shane Peros, managing director of Global Media, Entertainment & Distribution, Google Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift that’s changing […]
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