Why legendary sneaker designer D’Wayne Edwards won’t give up his morning routine
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
D’Wayne Edwards, legacy sneaker designer at Nike and president of Pensole Lewis College, has been studying Bruce Lee since he was in high school. “I thought he was this guy who did karate,” says Edwards. “But he was an incredible philosopher.” Having received his design education entirely on the job (first at Skechers and then at Nike), Edwards says he gleaned so much of his approach to design fro


