Why Kahlúa have recruited raving grandparents
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
5/15
5-Axis Cultural Radar
Kahlúa Coffee Cream is trying to drag cream liqueur out of the bedtime slot with Not A Nightcap, a new brand campaign from Wieden+Kennedy London that casts viral grandparents and turns a care home lounge into a rave. Directed by Ciesay, the 30-second film stars Grimegran, Beau The Beard and Grandad Frank. Beau appears as […]
