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Why Jung Kook and Hublot Are a Match Made in Watch Heaven

GQ / 19 February 2026 / 2d ago

Culture Index

Score Breakdown

Relevance

18/25

Freshness

10/25

Authority

14/20

Brand Signal

3/15

Depth

11/15

5-Axis Cultural Radar

Thanks to his new partnership with the Swiss watchmaker, the BTS megastar has found the ideal timepiece to complement his outsized global presence.