Why J.C. Penney is taking on deal fatigue for its holiday campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief.
