Why is Kylian Mbappe called a dictator? Dissecting the World Cup's biggest viral meme
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
A viral meme depicts France's all-time leading goalscorer as a demanding prima donna - but does he really take himself that seriously?
