Why is Kim Jones Launching His Eponymous Brand in Hong Kong?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
25/20
Brand Signal
18/15
Depth
3/15
5-Axis Cultural Radar
After an illustrious career designing for Louis Vuitton, Dior, and Fendi, Kim Jones is launching his eponymous brand via a standalone store at Hong Kong’s anticipated harborfront development, Central Yards.
