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Why is Apple asking me to pay more for Big Tech’s AI obsession?

The Verge 27 June 2026 8h ago
Why is Apple asking me to pay more for Big Tech’s AI obsession?
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Relevance
9/25
Freshness
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Authority
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Brand Signal
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Depth
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Relevance Freshness Authority Brand Depth
Tim Cook recently said price increases were "unavoidable" and described the company's pricing as "unsustainable." The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed the blame at the feet of the […]
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