Why Guerlain Is Launching a New L’Heure Bleue
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Coinciding with the house’s first women’s perfume launch in a decade, CEO Gabrielle Saint-Genis shares her strategy with Vogue Business.
