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Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’

Marketing Dive 28 July 2026 4h ago
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
57
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.
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