Why fragrance is the new key to commanding a premium price tag
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
This week's Modern Retail Podcast features Diana Melencio of XRC Ventures discussing the growth of fragrance as a premiumization play for CPG brands.
