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Why Fashion Is Still Stuck on Sustainability Double Standards

Business of Fashion 24 April 2026 10h ago
Why Fashion Is Still Stuck on Sustainability Double Standards
73
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.
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