Why everyone is obsessed with Jon-Paul’s balls
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Through his studio 12 Pentagons, Jon-Paul Wheatley has built a cult design brand around one of sport’s most familiar objects, attracting the attention of adidas, Burberry and others along the way
