Why everyone hates the FIFA World Cup halftime show
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The World Cup final comes accompanied by a generational lineup of pop stars – including Madonna and Justin Bieber – but many fans view it as the last straw in a long series of corruption scandals and rule-bending
