Why Delta and Kin Turned a Boeing 767 Into a Live Concert Venue
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
“Overhead Originals” launched earlier this year as a creative expression of the partnership between Delta Air Lines and YouTube. With the support of agency partner Kin, the carrier welcomed SkyMiles members and Delta employees for a unique experience featuring three-time Grammy award-winning R&B star Leon Thomas aboard a Delta Boeing 767. Ahead of their session […] The post Why Delta and Kin Turne
