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Why CMOs must market marketing to earn executive influence

Ad Age 08 July 2026 13h ago
Why CMOs must market marketing to earn executive influence
57
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Marketing leaders must actively communicate their business impact to reposition marketing as a growth driver, not just a support function, within their organizations.
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