Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules
Culture Index
Score Breakdown
Relevance
3/25
Freshness
19/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
While rising trade tensions between Beijing and Brussels continue to dominate headlines, Chinese exporters face a far more immediate and concrete threat: the boxes, wraps, and plastic bags protecting their goods. On Wednesday, the European Union’s Packaging and Packaging Waste Regulation (PPWR) became applicable across the bloc. Replacing a 1994 directive, the regulation sets requirements for ever


