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Why Chelsea football shirts are making Hong Kong fans nervous about crypto laws

South China Morning Post / 06 September 2026 / 5h ago

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6/15

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English Premier League football club Chelsea’s lucrative new front-of-shirt sponsorship deal with a stablecoin issuer has left Hong Kong fans and retailers concerned about whether wearing or selling the top counts as illegal promotion under digital currency laws. Chelsea signed the deal with Circle to feature its USDC stablecoin brand on player jerseys for the 2026-27 season in late August, just t

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Why Chelsea football shirts are making Hong Kong fans nervous about crypto laws

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