Why ChatGPT ads won’t likely impact holiday sales in a major way this year
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
16/15
Depth
6/15
5-Axis Cultural Radar
Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales mean they expect little holiday budget to shift away from Google or Meta and toward these AI platforms.
