Why Aren’t There More Imax 70mm Screens for ‘The Odyssey’? ‘It’s Not Practical,’ Company Says
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Not everyone gets a front-row seat to history. This weekend, Christopher Nolan’s “The Odyssey” arrives in theaters nationwide. The sprawling adaptation of Homer’s epic is the first-ever movie shot entirely on Imax film cameras. And over the past month, everyone from Matt Damon and Anne Hathaway to Nolan himself have hammered home the same message: […]
