← Back to feed Culture & Ideas

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Digiday 18 May 2026 2d ago
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
55
Relevance
9/25
Freshness
17/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Read Full Article → Digiday ↗